Recording for Instagram, YouTube and Soundcloud

Wednesdays October 7 - Dec 2, 7:30 - 9pm EDT
Schedule a Call with IVAEnroll Today!

What would having a GREAT song on SoundCloud do for you? How would creating a HOT YouTube video make you feel? 

You’ve been wanting to become a part of the online creative world, haven’t you? You know you need to build an online presence due to the pandemic? You’ve been meaning to make a recording or a video but haven’t done it yet? How long have you been feeling this way?

IVA Voice Studio is offering a weekly online seminar for students to learn how to record their creative work in a home studio and post that content on online music forums like Instagram, SoundCloud and YouTube.

With the help of Universal Music artist IVA and New School of Jazz and Contemporary music trained Michelle Ley, you will:

  • Learn to record with hardware and software that you already have or that is easy to access
  • Create a space at home in which you can make high quality recordings
  • Record audio and video that makes your listeners/viewers pay attention
  • Learn how to promote your creative work online
  • Get help creating and promoting your Social Media accounts
  • Get help registering your original work if necessary with ASCAP or BMI to protect it
  • Perform/present online LIVE with your classmates
  • BONUS – private follow-up strategy session to help keep your recording going strong.

In addition, special guest actress Camille Natta (Netflix’s “Hollywood”) will teach you how to work with a camera, setup a home space that looks good for recording, and to help put your creative work across on a screen.

Group meetings in the morning will take place on Zoom. One-on-one coachings will take place as scheduled calls on FaceTime, Skype, What’s App, or Zoom.

The class will culminate with an ONLINE PERFORMANCE/PRESENTATION over Zoom which will BROADCAST to YouTube Premiere.

Those who capitalize on the opportunity of THIS MOMENT will reap dividends for years down the line. You will have the satisfaction of knowing you have the tools to make great creative content at home, build an audience of people who genuinely like you and follow your work for years to come, and hone your look and style in a safe space. Sharing your creative work will give you more opportunities for your artistry well into the future. No more waiting for things to “open up” for you to be able to do what YOU TRULY WANT TO DO.

Class Participation Options:

  • Hands On Help $595 (3 extra hours of one-on-one coaching per week outside of class, for those who would like extra help for vocal technique, acting technique, and technical support setting up and using their home studio)
  • Participant (may present content and receive coaching) $350
  • Auditor $50

**Students may upgrade to a greater amount of support during the course of the class should they find they need more help outside of class.

*Installment payments possible

Curriculum

Enrollment Period

Covering the four weeks in advance of class: Enrolled students have a consultation session with instructors to share what instrument they play and what equipment they already have. Enrolled students are also given our guide to audio and visual recording equipment. If students enroll very close to the beginning of the class, they will not have this consultation session, but we will cover it during the first week of class. 

WEEK 1 - Home & Studio Setups

[30 min] Welcome to class! Presentation of effective YouTube & Instagram pages in five different genres based on enrollment. 3 student volunteers share their favorites online. 

[30 min] Home studio setups – how to create yours, what’s possible with the equipment you have and how to supplement if desired. Presentation on studio equipment options. 

[30 min] Breakout groups, one for students who already have their audio recording equipment set up, and one for students who do not yet have recording equipment set up. Instructors share their own home studio setups based on breakout group. Instruction on how to place mics, use preamps, record audio and midi, set input levels, etc.

Students will have a chance to learn from others about new equipment they hadn’t considered, and make choices on what creative work to record and film based on their available equipment. 

[30 min] Tutorial on recording software and hardware – GarageBand & SoundBridge (also Logic and other programs based on enrollment) 

Homework: Students prepare a draft audio and/or video recording of their creative work. 

Instructors available during the week for 60 minute scheduled private sessions to help students with their home studio setup and work. 

WEEK 2 - Lighting and Cameras for Film

[60 min] Students present what they created for their demo audio and/or simple video recording

Feedback from peers in chat and direct feedback from coaches.

[60 min] Presentation on filming, lighting, and how to build a home set for filming or film on location. Feedback on two student’s videos for commentary on the lighting and framing. 

Homework: Students revise their draft audio and/or video recordings based on commentary they received in class and during their private sessions.  

Instructors available during the week for 60 minute scheduled private sessions to help students with their work. 

WEEK 3 - Film Presence and Mic Technique

[60 min] Film presence – learning presence with one’s own body and instrument. Tools to enhance your creative work from the method acting tradition. Allowing oneself to be “seen”.

[60 min] Vocal/Instrumental mic technique – learning how to adapt creative work for a studio vs on location. Tools to enhance your presentation of creative work. 

Homework: Students revise their draft audio and/or video recordings based on commentary they received in class and during their private sessions.  

Instructors available during the week for 60 minute scheduled private sessions to help students with their creative work. 

WEEK 4 - Home Studio vs Location Recording and Filming

[60 min] Presentation of student recordings and videos, live coachings with two student volunteers on sound recording and film for their creative work. 

[60 min] How to film inside or outside and use the studio audio recording either in advance of the filming, or afterwards. Layering live performances in recording software with studio recording. Extracting and mixing audio from video files. 

Homework: Students revise their draft audio and/or video recordings based on commentary they received in class and during their private sessions. 

Instructors available during the week for 60 minute scheduled private sessions to help students with their home studio setup and work. 

WEEK 5 - Using Film Software to Enhance Video

[60 min] Students present videos, receive performance and technical feedback from coaches and in chat from students. 

[60 min] How to use iMovie/FinalCutPro to enhance video and audio quality. How to edit, color correct, set audio volume levels, separate audio from a video and add audio to a video. 

Homework: Students revise their draft audio and/or video recordings based on commentary they received in class and during their private sessions. If they have already completed a video or audio recording, they can begin another one. 

Instructors available during the week for 60 minute scheduled private sessions to help students with their home studio setup and work. 

WEEK 6 - Artist/Creative Business Development

[60 min] Knowing oneself as an artist or creative business.

Artist/business development, know who they are, what matters to them, and who their audience is. Establishing artistic/creative morals. Choosing locations and genres based on influences and ideals. Live coaching with three student volunteers. Others comment in chat. 

[60 min] Students present videos/audio for all and receive performance and technical feedback from coaches and students. 

Homework: Students revise their draft audio and/or video recordings based on commentary they received in class and during their private sessions. Students write about their Artistic and Business morals, influences and goals.

Instructors available during the week for 60 minute scheduled private sessions to help students with their home studio setup and work. 

WEEK 7 - How to Promote Online - Marketing & Protecting Work

[60 min] Students present videos/audio for all and receive performance and technical feedback from coaches and students. 

[30 min] Presentation on promotion and how to set up and manage the accounts they need to release, promote, and protect their work.

[30 min] Outline of promotion plan for students, effect methods to reach your audience. 

Homework: Students revise their draft audio and/or video recordings based on commentary they received in class and during their private sessions. Students create their own promotion plan to share with the class.

Instructors available during the week for 60 minute scheduled private sessions to help students with their home studio setup and work. 

WEEK 8 - Online Concert/Presentation

[60 min] Rehearsal soundcheck for online performance/presentation

[60 min] Online concert on Zoom, later broadcast to YouTube premiere

Instructors available the week after the class for 30 minute scheduled private sessions to help students make a plan to continue their work going forward. 

PROGRAM SUGGESTED Equipment Needs

 (Common software/hardware)

Primary needs:

  • Internet connection
  • Garageband (Mac) / SoundBridge (PC) – both free software
  • or other recording software if you have it – Logic Pro, Abeldon Live, ProTools, etc.
  • Smartphone or other camera device
  • Quiet space at home to record

Secondary needs:

  • External microphone – Røde NT1 A, iRig Multicast HD
  • Interface/Pre-Amp – Focusrite Scarlett Duo, Apollo Twin
  • Tripod for phone or iPad
  • Ring Light, Box lights or room with good natural light
  • Midi keyboard

* Additional coaching sessions available by appointment, outside of class times
** The Class includes bonus reference materials for audio recording, film recording, and funding.

Instructors

Instructors

IVA, Michelle Ley, and Camilla Natta

IVA’s ethereal vocals and heartfelt songwriting have carried her across two continents and successfully bridged musical genres—she is that rare crossover artist, a songwriter and bandleader, an art-song interpreter, and an opera singer.

Born Emily Samson Tepe, IVA trained at Princeton University, the Juilliard School, and the Manhattan School of Music before moving to Stockholm, Sweden, on a Fulbright scholarship to study the music of her ancestors. She was poised for a career as a classical singer, winning rave reviews for her concerts abroad, until a chance meeting changed her direction: at the gym she got to chatting with the casting director of Late Night with Conan O’Brien, who invited her to sing on the show. Max Weinberg took notice and IVA returned many times as a singer and actress. She realized her voice suited more modern settings for music. Read more …



Michelle Ley
is a NYC based singer-songwriter, marrying the pop form, to honest lyrics, a broadway vocal training, and jazz composition. She aims to bring sophistication to pop music, while still maintaining relatability through her sound. Inspired by the music of Sara Bareilles, and the powerful vocal performances of singers like Jessie J, Michelle tries to bring the highest quality vocal sound to everything she performs. Michelle has been writing music since she was a child, and recorded her first studio EP at 15-years-old. She has since performed in cities such as Philadelphia, NYC, Orlando, and her hometown Wilmington, DE. She was a featured artist at the all-women’s music festival, The Ladybug Festival, in 2016 and 2017. Michelle has performed on many national stages, and has even earned the title of Miss Manhattan in 2018, going on to perform, and win an overall talent award at the Miss New York competition. Michelle is a recent graduate of The New School for Jazz and Contemporary Music, earning a bachelor of fine arts in Vocal Performance. Michelle is currently working on a new music, and further developing her unique sound.

Michelle is an accomplished music teacher, having taught private lessons with Iva Voice, Brooklyn Music School, and Serviam Girls Academy. She works with beginners and professionals alike, developing a high skill of vocal technique, as well as helping students find their own original sound.



Camille Natta
graduated from Oxford University, where she won the Spirit of Cuppers Award for her performance and directorial debut in What the Butler Saw. She acted in several films in London and performed in multiple plays in Paris, including productions at the prestigious La Cartoucherie and Le Theatre de la Tempete, where she worked with acclaimed director Philippe Adrien.

She was the female lead opposite Jean Reno and Christopher Lee in the cult favorite Crimson Rivers 2; the lead in the independent feature Hari Om, which was shot entirely in Rajasthan, India; recently worked opposite Zoe Saldana in Nina and is a series regular in the web series Sexpectations. Most recently, she played Luise Rainer — winning the Academy Award for Best Actress at the 1936 Oscars — in Ryan Murphy’s new series Hollywood, currently streaming on Netflix. Her favorite part of being a working actor is getting to coach with people like Larry Moss and Tim Monich.

Alongside award-winning director Erick Zonca (The Dreamlife of Angels), Natta was collaborating director and co-writer on the feature thriller Julia, which was nominated for the Golden Bear at the Berlin Film Festival and starred Tilda Swinton.

Since completing the UCLA Professional Screenwriting Program, Natta has been living in Los Angeles while raising two young children. She has done voice over work, recently performing Rooney Mara’s role in Terrence Malick’s Song to Song, and has collaborated on several multi-media installations. Her latest work with photographer Linda Tuloup is part of the permanent collection at the MEP in Paris.