Rising Music Star IVA On The Five Things You Need To Shine In The Music Industry
An Interview with Edward Sylvan, CEO of Sycamore Entertainment Group
Failure and mistakes are part of the process, especially when you’re innovating as an artist. Keep going and be easy on yourself. All learning opportunities are worthwhile.
Rejection is part of the landscape, and we need help processing the shame that comes with it (therapy — it’s so good.) It’s not about perfection — it’s about awareness and taking the next steps towards what you want to do.
Asa part of our series about rising music stars, I had the distinct pleasure of interviewing IVA!
IVA’s vocal prowess and phenomenal range have garnered her international recognition. She possesses an uncanny ability to switch seamlessly from pop-style vocals into full operatic singing within the same song. IVA is universally applauded as a rare crossover singer, songwriter, and vocal coach with an extraordinary career of 15 years. As a pioneer in the male-dominated music industry, IVA embodies women’s empowerment, inspiring and training many promising young female artists.
IVA’s first breakthrough was when she made her first appearance on Late Night with Conan O’Brien, showcasing her unique gift. Her fateful performance transformed her career from a classical opera singer to an international pop star. Since then, she has performed and toured around the world, releasing multiple hit albums, including “Ivolution” in 2009, which was picked up by Universal Sweden, “Leap” in 2015, and more recently “Traitor,” released in 2019. She has collaborated with multiple Grammy-award-winning producers and highly acclaimed artists, such as Tim Sonnefeld, Jaron Olevsky, and Trey Pollard.
History was made when IVA became the youngest person to receive the Vasa Order’s Swedish American of the Year award for her revolutionary career and involvement in U.S and Swedish intercultural relations. Other laureates of this prestigious award include Ann Margret, Buzz Aldrin, Chief Justice William Rehnquist, and Nils Lofgren of Bruce Springsteen’s E Street Band.
Unlike her career, IVA’s personal life hasn’t been entirely glamorous. She was in a turbulent relationship that resulted in domestic violence. “It shocked me, and I felt like it threw me off course for a while, yet I came out of that experience with growth and strength.” To shed light on domestic violence, she wrote the hit song “Immense Tenderness.” “It is something I wanted to share in my artistry — that even if you think it’s your darkest hour, there is hope, and there is light. Speak up and get help,” she says.